About them: Sensational Crafts is a family-owned craft shop based in Casino, in the heart of the Northern Rivers, NSW.
Known as “The Home of Card Making, Scrapbooking, Hobbyists, Custom Designs & Scrapbooking Craft Retreats,” the store has become a welcoming hub for creative minds of all ages.
Run by a passionate team who live and breathe handmade art, Sensational Crafts offers everything from specialty papercraft supplies and laser cuts to unique Australian-made products.
Beyond their products, they bring creativity to life through in-store classes, community workshops, and weekend retreats that connect crafters from across the region.
When Sensational Crafts partnered with App Forge, their goal was to bring that same warmth and creativity online, building an e-commerce site that made it easy for customers to shop, learn, and create from anywhere.
Scope of Work / What We Delivered
Full website design and e-commerce build using WordPress + WooCommerce, tailored for a family-owned craft and hobby store
Structured product categories and intuitive navigation to help customers easily browse and shop across hundreds of creative supplies
Classes & Retreats page with calendar integration and booking form to promote community events and workshops
Responsive design for desktop, tablet, and mobile viewing
Visual and branding direction using Sensational Crafts’ signature green and yellow palette, warm tone, and family-friendly aesthetic
SEO setup and performance optimisation for faster loading speeds and better visibility
Secure managed hosting, backups, and maintenance through App Forge for ongoing reliability
Fully responsive website design optimised for seamless performance across all devices.Fully featured online store built with WooCommerce – clean product grids, custom categories, and smooth checkout experience.Dedicated Classes & Retreats page connecting local creatives with workshops, craft days, and annual retreats.
