From fast, beautiful WordPress sites to secure hosting and dependable tech support App Forge helps small businesses and communities across Australia stay online and growing strong.

App Forge is an independently run, family-owned business founded in 2016 by Michael Smith in Casino, New South Wales. What began as Michael’s passion for web design and technology has grown into a trusted Australian-based team providing reliable hosting, modern websites, and fully custom-built apps.

With over 15 years of hands-on experience, Michael set out to make high-quality, accessible digital solutions available to local businesses that wanted to look professional online without the corporate jargon or inflated costs.

At App Forge, we believe in doing things properly, supporting small businesses with honest communication, long-term reliability, and designs that leave a lasting impression. We take pride in being local, approachable, and genuinely invested in helping businesses grow and connect with their communities through modern, practical technology.

The Boer War Memorial, located in the heart of Casino, NSW.

At App Forge, our mission is simple to make technology approachable, affordable, and genuinely useful for small businesses.
We believe every business deserves a strong online presence that works as hard as they do. From websites and hosting to custom-built apps, we focus on creating digital solutions that empower communities and help Australian businesses grow with confidence.

With over 15 years of hands-on experience in web development and IT solutions, Michael is the coding mastermind behind App Forge.
He specialises in building custom websites, hosting environments, and applications from the ground up.
Michael’s logical, solutions-driven approach ensures every project is built for performance, reliability, and long-term success.

Hayley brings a strong background in retail management and organisation to the team.
She manages client communication, billing, and day-to-day admin, keeping projects on track and customers supported every step of the way.
Known for her friendly nature and eye for detail, Hayley helps ensure every client feels valued and looked after.

Michelle brings creative flair and a deep understanding of user experience to every project.
She focuses on designing intuitive, engaging websites that tell each client’s story while reflecting their brand.
With an eye for design and a heart for community, Michelle ensures AppForge projects don’t just look good they connect, engage, and perform.

Daniel connects with local businesses to help them understand the value of Australian hosting and modern website design.
With a background in retail management, he brings strong communication and customer service skills, bridging the gap between tech and people.
Daniel’s hands-on approach helps businesses find the right digital solutions — and ensures clients always have someone local they can talk to.

We’re customer-focused.

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